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Become a supporterSquiz Studio
Squiz Studio is the content strategy and production team inside Squiz Media. We take the editorial instincts that made The Squiz the go-to news source for half a million busy Australians, and put them to work for organisations with a story to tell.
Why it matters
Big organisations often work in complexity. Regulators, team members, customers and communities are all paying attention, and they are astute judges of character and behaviour.
Squiz Studio was born out of an understanding of the power of telling your own story. In this era of hot takes, you cannot wait for others - the media, the competition, the uninformed - to do it for you.
The content that cuts through is clear, candid and useful. That's what we've done every morning since 2017, and it's what we make for our partners.
How we work
We start with the evidence, tell it well, put it where it works and measure what changes.
We begin with your data: reputation tracking, customer and staff feedback, supplier surveys and social listening. It shows where you already have credit and where you are exposed.
For each audience - your team, customers, suppliers and stakeholders - our editorial team writes the stories that matter to them, the way The Squiz writes the news: clear, candid and useful.
Your newsroom, website, intranet, social and earned media, plus The Squiz’s audience where it fits. We build it to be found and cited by AI assistants like ChatGPT and Gemini, where more people now go for answers.
Every audience gets a measure and a starting point, from reputation scores to what AI assistants say about you. We prove it in a first phase, then scale what works.
Work with us
A dedicated Squiz team that runs your newsroom: planning, writing and publishing for your team, customers and stakeholders, in your channels, on a steady rhythm. It starts with a data and insights playback, and each phase builds on what the numbers show.
Reach our highly engaged audience across Squiz Today, News Club and our podcasts. Our readers welcome quality partnerships written in The Squiz’s voice, because they speak to them directly.
You know the story and want help making it. We produce audio, video and written content, from first idea through to distribution.
Give us a simple brief. We come up with the ideas, make them, distribute them and build the campaign around them, with The Squiz’s audience behind it.
Most partnerships begin with a working session. We dig into your challenge together, then come back with a costed proposal.
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