Partner with The Squiz
Reach busy, educated Australians with influence by advertising with The Squiz.
Get in touch
Our audience
Each year we reach over 3.2 million busy, educated, influential Australians.
80%
Female
25-65+
Years old
50%
Have a postgraduate qualification
28%
Are C-suite or business owners
Our reach
Our suite of podcasts and newsletters are all about making life easier for busy people.
#2
Commercial news podcast in Australia
1.5M
Monthly downloads + a 90% listen-through rate
77K
Newsletter subscribers
50%
Average newsletter open rate
Ways to work with The Squiz
Work with us on sponsorships across podcast, newsletter, video and social.
Work with us on sponsorships across podcast, newsletter, video and social.
Partnership benefits
Trust
The Squiz is considered by the majority to be far more trustworthy than traditional news.
Engagement
With an average open rate across of newsletters of 50% and a listen through rate on our podcasts of over 90% our audience engagement is deep.
Scale
Over half a million individuals listen or read our Squiz podcasts and newsletters each month.
Discover how our partners work with us
Woolworths showcased the little things that make Christmas special...
Each day we counted down towards Christmas by opening a new advent calendar door, revealing the "little things" our audience cherish about the Aussie holiday season. Discover more here.
NGS Super reached nearly half a million Aussies
By working with us on a content solution across podcast, newsletter and social NGS Super was able to motivate Aussie women to learn about and take control of their finances. Discover more here.
VisitCanberra put Canberra on our audience’s radar
We promoted Canberra as a must-visit holiday destination by dispelling preconceived notions about the city, conveying its unique story, and reminding Australians why it should be placed at the very top of their travel destinations list. Discover more here.
Media placements
We offer partnership opportunities that drive impact with audiences
Resources
Squiz research
2024 Audience Survey
2023 Women and News Report
The Voice Referendum Research Report 2023
The Squiz 2023 Audience Survey
2022 Women and News Report
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