Case study

VisitCanberra put Canberra on our audience’s radar

We promoted Canberra as a must-visit holiday destination by dispelling preconceived notions about the city, conveying its unique story, and reminding Australians why it should be placed at the very top of their travel destinations list. Discover more here.


Key stats

Campaign success

17%

Said they were packing their bags and visiting Canberra

55%

Said they’re likely to visit Canberra for the weekend

91%

Of listeners stayed to hear the post roll interviews

400K

People saw or heard the content across all our channels

Our solution

5x interviews produced by the Squiz that ran on our Squiz Today and Squiz Kids podcasts. We worked closely with VisitCanberra to identify the right talent, capturing their business/personal stories and picking their brains on what made them fall in love with the city. With additional amplification across newsletter and social media.

We asked Squizers to fill in a survey about the VisitCanberra campaign. We received 1,950+ responses. They key takeaway was that our work with VisitCanberra saw over half our audience consider a trip to the nation’s capital

Want to know more?

Get in touch

Contact us
The Squiz is your shortcut to being informed

Get your news with The Squiz Today newsletter. We're the go-to news source for half a million busy Australians. Sign up to our free news newsletter today.

Independent. 100% Australian. Agenda-free.

© 2024 The Squiz Media. All rights reserved