Case study
Canberra is full of untold stories just waiting to be discovered with VisitCanberra
Canberra is well known for its national museums and galleries, but there’s so much more to the nation’s capital than you might expect. From the thriving foodie trail to mysterious goings on at some of the key historical spots and a spectacular local arts scene, Canberra is full of untold stories just waiting to be discovered.
Canberra. There’s more than they’re telling us.
Key stats
Campaign success
361k
Impressions
113k
Unique audience
98%
Listen through on interview content
82k
Unique opens on newsletter content
Our solution
The Squiz took on the challenge to show their audience just that. Through a series of short-form interviews with three local industry experts across podcast, socials and newsletters, The Squiz shone a light on what makes Canberra a must-visit destination for travellers in 2025.
The interview with Dash, co-owner of Pilot and Such & Such, two of Canberra's best restaurants, can be listened to here.
The interview with Tim the Yowie Man, on all the mysterious happenings around Canberra can be listened to here.
And the interview with Hannah, a local glass artist from the Canberra Glassworks can be listened to here.
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