Case study
VisitCanberra put Canberra on our audience’s radar
We promoted Canberra as a must-visit holiday destination by dispelling preconceived notions about the city, conveying its unique story, and reminding Australians why it should be placed at the very top of their travel destinations list. Discover more here.
Key stats
Campaign success
17%
Said they were packing their bags and visiting Canberra
55%
Said they’re likely to visit Canberra for the weekend
91%
Of listeners stayed to hear the post roll interviews
400K
People saw or heard the content across all our channels
Our solution
5x interviews produced by the Squiz that ran on our Squiz Today and Squiz Kids podcasts. We worked closely with VisitCanberra to identify the right talent, capturing their business/personal stories and picking their brains on what made them fall in love with the city. With additional amplification across newsletter and social media.
We asked Squizers to fill in a survey about the VisitCanberra campaign. We received 1,950+ responses. They key takeaway was that our work with VisitCanberra saw over half our audience consider a trip to the nation’s capital
Case studies
Other case studies
NGS Super reached nearly half a million Aussies
By working with us on a content solution across podcast, newsletter and social NGS Super was able to motivate Aussie women to learn about and take control of their finances. Discover more here.
Woolworths showcased the little things that make Christmas special...
Each day we counted down towards Christmas by opening a new advent calendar door, revealing the "little things" our audience cherish about the Aussie holiday season. Discover more here.
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