Case Study
Woolworths showcased the little things that make Christmas special...
Each day we counted down towards Christmas by opening a new advent calendar door, revealing the "little things" our audience cherish about the Aussie holiday season. Discover more here.
Key stats
Campaign success
50+
Content executions across podcast and newsletter in a month
710,000
Total listens on the campaign
83%
Consumption rate - with very little campaign fatigue
1.94%
Average engagement rate on our social posts
The objective
- Position Woolworths as the Christmas destination for value and more.
- Emotionally engage our audience around Christmas and therefore position Woolworths in their hearts and minds.
- Drive action by making suggestions for them around the festive season
Our execution
- To find out just what those little things are that make people's Christmas special, we released a survey and 1,642 people responded.
- Each day we counted down towards Christmas by opening a new advent calendar door, revealing the "little things" our audience cherishes about the Aussie holiday season.
Case studies
Other partnerships
NGS Super reached nearly half a million Aussies
By working with us on a content solution across podcast, newsletter and social NGS Super was able to motivate Aussie women to learn about and take control of their finances. Discover more here.
VisitCanberra put Canberra on our audience’s radar
We promoted Canberra as a must-visit holiday destination by dispelling preconceived notions about the city, conveying its unique story, and reminding Australians why it should be placed at the very top of their travel destinations list. Discover more here.
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