Case Study

Woolworths showcased the little things that make Christmas special...

Each day we counted down towards Christmas by opening a new advent calendar door, revealing the "little things" our audience cherish about the Aussie holiday season. Discover more here.

Key stats

Campaign success

50+

Content executions across podcast and newsletter in a month

710,000

Total listens on the campaign

83%

Consumption rate - with very little campaign fatigue

1.94%

Average engagement rate on our social posts

The objective

  • Position Woolworths as the Christmas destination for value and more.
  • Emotionally engage our audience around Christmas and therefore position Woolworths in their hearts and minds.
  • Drive action by making suggestions for them around the festive season

Our execution

  • To find out just what those little things are that make people's Christmas special, we released a survey and 1,642 people responded.
  • Each day we counted down towards Christmas by opening a new advent calendar door, revealing the "little things" our audience cherishes about the Aussie holiday season.

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