Case study
Airbnb engages key decision-makers through The Squiz.
Airbnb highlights how it supports Australians in the current economy through a campaign featuring local hosting stories and an interview with Michael Crosby, Head of Public Policy.
Campaign Success
3
Month campaign
95%
Listen through rate, demonstrating strong engagement
92k
Listens to the Airbnb interview with Michael Crosby
413k
Total podcast listens
The Squiz creates effective campaigns to build and protect brand reputations. As an independent media company, we share honest brand stories that our audience trusts.
When Airbnb wants to address Australia’s housing crisis and show how hosting can help everyday people, we share their message. We feature a detailed interview with Airbnb's Head of Public Policy, highlighting the issue and real-life success stories. The result? Engaging content that connects with key audiences and helps people better understand Airbnb’s perspective.
Case studies
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