/ 02 July 2024

Prêt-à-Porter for Paris

Australia's Olympic athletes in Beijing in 2008
Australia's Olympic athletes in Beijing in 2008

We’re pretty pumped for the Olympics this month, especially as in true Parisian style, athletes from around the world will be better dressed than ever in “the most fashionable Olympics” with many countries having hot designers creating their looks. For us, local brand Sportcraft has revealed some iconic green and gold styles for the Opening Ceremony/formal uniforms while Japanese label Asics has made our event kits – which you can wear proudly as you scream Aussie, Aussie, Aussie… Team USA is dressed for the 9th time by Ralph Lauren, while Canada’s got activewear powerhouse lululemon and the so-hot-right-now Left On Friday. And not to be outdone, hosts France have gone all out with Stéphane Ashpool’s bold take on the country’s flag, which got a très chic reveal at Paris Fashion Week. Let the games begin…

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